ATLANTA, GA, Aug. 18, 2016 – Díaz Foods (http://www.diazfoods.com), a leading distributor of specialty foods based in Atlanta, GA, is thrilled to announce its recent hire of Antonio Casas as their new Vice President of Marketing for the company and its private brands. Antonio will lead the company’s marketing initiatives, brand management online and offline, promotional event programs, loyalty programs for our retail and food service customers while continuing to build Díaz Foods' private brands for Hispanic and non-Hispanic markets.
Antonio brings to Díaz Foods over 21 years of high-level experience in strategic thinking, brand building, creative development and team leadership - all with a focus on customer-centric solutions. He held positions at the executive level for large retail companies like The Home Depot and Sears Holdings Corporation with responsibilities for both online and offline channels. He has led and developed integrated and strategic programs, for brands which include Sony, Panasonic, Samsung, Craftsman, Kenmore, Heineken, AT&T, Levis, Coleman, Bayer, Unilever, the United Nations and several private brands for companies which include: The Home Depot, Target, Sears, Kmart, The Great Indoors, Performance Bicycles and D&M Group.
“My family started this business in 1980 serving the Atlanta area. Today we serve over 6,000 customers in 28 states and with the addition of our private brands, it was time to hire someone to help us develop strategic marketing objectives to take our brand and products to the next level,” said CEO, Rene Díaz as he welcomed Antonio to the team.
“Being a first-generation Hispanic, I have a strong passion for my culture. My goal with Díaz Foods is take what I have learned over the years through research, insights, my professional and personal life to help Díaz Foods grow within the Hispanic and non-Hispanic markets,” said Antonio.
About Díaz Foods: Díaz Foods, was founded in 1980 and is a privately-owned company. Today, Diaz Foods is a leading distributor of specialty foods with distribution in 28 states and over 6,000 customers. Díaz Foods distributes a wide variety of dry, refrigerated and frozen products from around the world and stocks an extensive selection of products from Latin America, including goods from countries such as Mexico, Argentina, Colombia, Guatemala, Costa Rica, Nicaragua, Panama, Uruguay, Puerto Rico, Perú, Venezuela and Brazil as well as a wide variety of Cuban, Jamaican, Spanish, Indian, Thai and other Caribbean products. In addition to the distribution of high quality specialty food products, Díaz Foods manufactures, markets and distributes its own brand of products.
For more information, please contact Antonio Casas, Vice President of Marketing, email antonio.casas@diazfoods.com or visit our Díaz Foods corporate website at http://www.diazfoods.com.
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