René encountered stressful times in the early years. When he and his employees made their rounds of deliveries, they always carried bank deposit slips with them to get to the bank quickly to deposit the payments they would collect from their customers. René points out that, “The financial challenges of cash flow and access to capital, is something that always stays with you.” Although Díaz Foods didn’t always have a business plan, René learned well from his father. “My father knew the importance of understanding your market, and the needs of your customers.”